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Turning Your Business into an Enduring Great Company by James C. Collins and William C. Lazier

This book is about how to turn an existing enterprise into an enduring great company. We’ve written it for people like Jim Gentes—people who want their company to be something special, worthy of admiration and pride.

This focus on helping them build an extraordinary organization, one that sustains high performance, plays a leadership role in shaping its industry, rises to the status of role model, and remains great for generations. If you’re the leader of an enterprise that you want to turn into a great company, this book is for you.

This is not a book about how to start a business. We assume that you are (or plan to become) a key contributor to the further development of an existing, operating enterprise—one you started, bought, inherited, or joined.

The Shape of This Book: How to Make Your Company Great

Each chapter covers an essential element of attaining corporate greatness, presenting a framework of ideas and methods, supported by specific, vivid examples.

imge from amazon , "Beyond Entrepreneurship"