Turning Your Business into an Enduring Great Company by James C. Collins and William C. Lazier

This book is about how to turn an existing enterprise into an enduring great company. We’ve written it for people like Jim Gentes—people who want their company to be something special, worthy of admiration and pride.

This focus on helping them build an extraordinary organization, one that sustains high performance, plays a leadership role in shaping its industry, rises to the status of role model, and remains great for generations. If you’re the leader of an enterprise that you want to turn into a great company, this book is for you.

This is not a book about how to start a business. We assume that you are (or plan to become) a key contributor to the further development of an existing, operating enterprise—one you started, bought, inherited, or joined.

The Shape of This Book: How to Make Your Company Great

Each chapter covers an essential element of attaining corporate greatness, presenting a framework of ideas and methods, supported by specific, vivid examples.

imge from amazon , "Beyond Entrepreneurship"

We begin Chapter 1 with leadership style. It’s impossible to build a great company without an effective leadership style. It all starts with you. It stars by describing what the riole of leadership is , and how it should be used.

In Chapter 2, we move to the function of effective corporate leadership: catalyzing a vision. Every great company has at its foundation a compelling vision. What is vision, why is it so important, and how do you set one? We answer these questions and present a useful framework for setting corporate vision.

In Chapter 3, we de-mystify the topic of strategy. Once the vision is clear, you need to make good decisions and have a road map for making the vision happen.This sounds easy and can be by choosing the right partnership and the right goals for your company , you need to very communicative , orginazed and a foot ahead of what is right , you have to be "perfect".

In Chapter 4, we move to an exciting and integral part of greatness: innovation. How do you stimulate creativity and keep your company innovative as it evolves? We present a framework and a plethora of specific suggestions and examples.

Finally, we finish in Chapter 5 with the importance of tactical excellence: how to translate vision and strategy into tactics and, most important, how to create an environment that produces consistent tactical excellence.