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Plastic worms are great for bass fishing because of the bass reaction the bass especially smallmouth because they are more aggressive than largemouth, when they see something speed by they chase it and eat it. To fish this I would either slowly retrieve it along the bottom an occasionally hopping it, or fast retrieve with popping.
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Chatter baits are great lures for bass, they are becoming one of the most used lures during bass fishing tournaments. They are good because the blade sends out vibration and light so the fish can see it, and since the vibration, depending on what color it is, it could look like a bait fish, like a white chatter bait with a white swimbait trailer would be great for places with shad. To fish this lure I would either burn it (real it in really fast) or so slow it is touching the bottom and not chattering.
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Poppers are great lures like the topwater frog they are topwater, and topwater is one of the funnest ways to fish. To fish this lure I would either walk it, pop it on slack line or pop it on tight line if you do not know hot to you could watch a YouTube video about poppers.